Straight answers to the questions you're actually asking.
No "in today's landscape." Every post starts with a real question a B2B services owner is asking and answers it in the first sentence. I'm not promoting, I'm answering.
How do I know if my marketing is actually working?
If you can't trace a customer back to the activity that produced them, it isn't measured, it's just running. Here's the minimum that fixes it.
Read the answer →Why can't I tell which channel is driving revenue?
Because every platform is graded on its own homework. Here's how to get one honest view, without expensive software.
Read the answer →Can analytics predict which customers will convert?
Descriptive, predictive, and prescriptive analytics in plain English. How clustering and regression tell you which leads will convert.
Read the answer →Should I hire a marketer or use an agency?
Most founders ask the wrong question. The real one is whether you need direction, execution, or infrastructure.
Read the answer →What marketing infrastructure do you actually need?
Less than vendors tell you: a CRM, one channel, clean tracking, and a revenue view, built in that order. The minimum viable system.
Read the answer →What does it cost to set up marketing properly?
Two costs get blurred: the spend and the setup. Most fund the first and skip the second, which is why the spend can't be measured.
Read the answer →Is my agency working, or just burning my money?
If they report reach and engagement but can't show revenue they produced, you're buying activity. The questions to ask, and what to own.
Read the answer →I get traffic but no leads. Why isn't my site converting?
Usually it's not a traffic problem, it's a match problem. The real culprits, and how to tell which one you have.
Read the answer →Demand capture vs demand creation
Why you need both the short game and the long game: how each works, where each wins, and where each fails.
Read the guide →Reading is good. Your score is better.
The 2-minute diagnostic tells you exactly where your demand breaks down, the fastest way to know which of these answers applies to you.
Start the diagnostic →