FRACTIONAL CMO
Senior Marketing Leadership, Embedded in Your Business.
A fractional CMO who operates like a full-time executive managing your marketing strategy, systems, and team without the full-time cost burden.
This Is Built for You If:
- ✓ You're generating $2M–$30M in revenue and marketing is the bottleneck to your next stage of growth.
- ✓ You don't have a CMO or VP of Marketing in seat — marketing decisions are landing on the founder or a generalist.
- ✓ You've tried agencies and freelancers but still lack strategic direction and accountability.
- ✓ You know you need to build a real marketing function — not just buy more activity.
- ✓ You want a senior executive who can own outcomes, not just advise on them.
What does a fractional CMO actually do?
A fractional CMO isn't a consultant. It isn't project work. It's embedded marketing leadership who attends your leadership meetings, owns the function, and is held accountable for outcomes the same way a full-time executive would be.
You get the same caliber of thinking and leadership without the $200K+ salary, benefits, equity, and long-term hiring risk.
Strategy ownership
Team leadership
Demand generation
HubSpot & ops
Executive reporting
Board and investor communication
Choose your level
Three Tiers. One Goal: A Marketing Function That Scales.
Every engagement is scoped to your stage and bandwidth. Choose the level of involvement that fits where you are, and scale up as the function grows.
How to Get Started
From First Conversation to Embedded CMO in Three Steps.
Free Marketing Audit
Deep-dive assessment of your current marketing channels, messaging, team, systems, and gaps. Clear picture of where you are and what needs to happen next.
Engagement Scoping
Based on the audit, we recommend the right tier and set up the engagement structure: cadence, deliverables, priorities, and how we'll measure success
Embedded Execution
We go to work. You get a CMO in your leadership team owning the function, driving the plan, and reporting back against real business outcomes.
What You're Probably Wondering.
Agencies execute tasks, they don't own strategy or accountability. A fractional CMO is embedded in your business as a leader, not a vendor. We set the strategy, manage the team, and are measured against your business outcomes, not deliverable counts.
Part-time engagement, no long-term overhead. You get the same caliber of thinking and leadership without the $200K salary, benefits, equity, and termination complexity of a full-time hire.
That's common. Part of this engagement is providing leadership to the people and vendors you already have. We work with what's in place, upgrade what needs upgrading, and replace what isn't working.
It's strongly recommended. Most MSG engagements involve standing up or optimizing a HubSpot instance. We're a HubSpot shop. It's the platform we know best and where we can move fastest.
Minimum 3 months. Most clients stay 6–12 months as the function matures.
After the Marketing Audit, we'll come to an agreement on the scope. Most engagements kick off within 3 -4 weeks.