First Principles Marketing Workshop.
A half-day workshop that teaches your team how to reason from first principles instead of pattern-matching from someone else's playbook. Mental models, applied directly to your business in the room.
Real thinking applied to your real marketing.
Most marketing workshops are talking-head theater. A presenter walks through frameworks, the team nods, nothing changes Monday morning. We do the opposite.
The First Principles Marketing Workshop is a half-day working session. Your team learns the five mental models that separate marketing-as-thinking from marketing-as-pattern-matching, then immediately applies each one to your actual business, with your actual data, in the room.
By the end of the session, your team has shifted from "what does the playbook say?" to "what's actually true here, and what would have to change?"
WHAT'S COVERED
Each principle gets about 45 minutes: teaching, discussion, applied exercise against your actual business.
How customers actually decide:
The gap between assumed-rational decision-making and how customers actually choose. Applied to your buyer journey.
See Your Market as a System
Feedback loops, second-order effects, and why competitor-watching is a trap. Applied to your competitive landscape.
Connect Marketing to Value
How to draw the line from marketing activity to cash flow, and what to stop measuring. Applied to your KPIs.
Strategy is What You Choose Not to Do
The discipline of exclusion. Applied to your current roadmap.
Ask Better Questions
Why the questions your team asks predict the marketing they produce. Applied to a real challenge you bring in.
BUILT FOR
Marketing teams that want to think. Not just execute.
The workshop is designed for:
- In-house marketing teams of 5–15 people who execute well but want sharper strategic thinking baked in.
- Marketing leadership groups (VPs, Directors, Senior Managers) preparing for a planning cycle or strategy reset.
- Founder/CEO + marketing leadership pairs at companies where strategy is still being built rather than maintained.
- Cross-functional teams (Marketing + Sales + Product) that need shared frameworks for marketing decisions.
